We misunderstand and misuse the idea of character in our business culture because in business, margin drives everything. To go all business for a second, margin is the difference between a product or service’s selling price and its cost of production or to the ratio between a company’s revenues and expenses. Even if you don’t consider yourself a businessperson, that is important to understand because we, as a culture, define something’s value by its margin – by the difference between the cost we pay and the benefit we get.